Hawaiian Springs bottled water is a natural artesian water that comes from Mauna Loa, district of Puna from gorgeous Hawaii. The water comes directly from an artesian well located at the base of the mountain. This bottled water company started bottling water in 1995 and has since then spread over the islands, becoming Hawaii’s premium choice. This brand has now expanded to the United States where it can be found in natural supermarkets and stores. This water differs from most bottled water since it is not purified nor filtered tap water put into a bottle.  This famous brand has become a world ambassador, honored to promote the beautiful Hawaiian lands, culture, traditions and value such as the conservation of nature.

The archipelago of the Hawaiian Island was born millions of years ago. The Big Island is formed by volcanic activity and fosters one of the world’s largest mountains, Mauna Kea. According to the brand’s official website, “a US Geological Survey concluded that the waters of Kea’au are among the purest in the world” (Source: http://hawaiianspring.com/). This precious water source is kept alive due to the frequent annual rainwater falls that translate into 1.38 billion gallons on a daily basis, the amount needed “to supply all the bottled water consumed each year in America in 7.3 days! If you wonder about the purity of rainwater, there is one simple answer: natural volcanic filtration.  As the rainwater goes downhill it gets filtered by the lava, for an extra purity. The particularity of this water is the fact that it has been certified to be free of heavy metal and chemicals with a very minimal human intervention. The company’s sustainable section appears somewhat limited insofar it doesn’t present in a comprehensive manner the actions of corporate social responsibility undertaken by Hawaiian Springs. In addition there is no mention about the use of recycled plastic or the potential damages caused by the plastic water bottles. Yes, the source is sustainable but what about the water bottles?

In the past decades, due to population growth and industrialization the rainforest has suffered greatly from degradation. The wildlife in Hawaii is home to close to ten thousand unique species that need to be protect. As conservation is part of the Hawaiian culture, it is also an important value of the Hawaiian Springs bottled water. According to the company’s official website, “Hawaiian Springs donates a portion of its proceeds from bottled water sales to the Nature Conservancy each year in its effort to build awareness and support for the preservation of native Hawaiian endemic species, many of which are threatened with extinction” (Source: http://www.hawaiianspring.com/). The packaging of the bottles pays tribute to the local flowers, the Red Llima and the Nanu.

In addition, Hawaiian Springs is also sponsor of the 2010 Maui Film festival, another great way to give back to the community. Welcoming celebrities, journalists and curious tourists this even is a great opportunity to present the great touristic attraction and natural resources that render Hawaii such a gorgeous and unique island. The famous brand will furnish the festival and its guests with bottles of water as well as selling one liter bottles at an assigned stand. “Twenty percent of all proceeds will be donated to various nonprofit organization that volunter to staff the concession stand, including Habitat for Humanity, Women Helping Women, Na Leo Kakoo, Friends of Hookipa, and Haleakala Waldorf School” (Source: http://www.businesswire.com/news/home/20100616005381/en/Hawaiian-Springs-Named-Official-Sponsor-2010-Maui). This year’s eleventh edition, welcomed top celebrities such as Zac Efron and Justin Chambers.

Hawaiian Springs, is Hawaii’s national water, pumped directly from the source with minimal human intervention. This water, drawn from an artesian at the mountain’s base is one of the purest waters. Sponsoring cinema event is a way for the brand to give back to the community while promoting the Hawaiian culture. The website nonetheless seems to lack a real coverage on the company’s coporate social responsibility actions.