Procter & Gamble has one of the most impressive portfolios of leadership brands in the world. This giant corporation has employees in close to 80 countries and holds some of the most famous brands like Pampers®, Tide®, Ariel®, Always®, Whisper® or Pantene®. In 2004, in collaboration with various organizations, P&G created the Children’s Safe Drinking Water programs (CSDW), that helps raise awareness around the globe about the importance of having access to quality drinking water.

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Fashion no longer means glitter and glitz with a superficial touch of polished elegance and eccentric designers. The creative world of design has grown socially responsible in the last couple of years, designers have acquired a grown awareness for environmental problems. Don’t be fool be appearances, eco-friendly fashion has nothing to do with a hippy-grungy look; green fashion is fresh, forward looking and as elegant and glamorous has high-end designer prêt-à-porter. Simple Shoes, a line for outdoors athletic shoes embody the combination of style and comfort blended the use of recycled materials and eco-friendly production and manufacturing procedures.

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With the price of oil often on the rise, the price of water bottles is also on the rise. In order to protect our environment and to save money on bottles, GreenBottle from the UK has launched an interesting initiative that is forward looking: a milk bottle made out of recycled waste paper that is can obviously be recycled once again, after the milk has been consumed. This initiative has had a positive outcome so far and hopefully it will be extended to all sorts of plastic bottles from water to juices.

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In one of our previous posts entitled The Coca-Cola Social Commitment we had covered the company's corporate social initiative, RAIN, that aims at providing schools and infrastructures throughout Africa with safe drinking water. Recently, a series of controversies have emerged denouncing the company's unethical behavior in various regions of India. Find out more about these controversies here, and let us know what is your opinion on the matter!

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As a mere business strategy, corporate social responsibility (CSR) can last only for a limited amount of time. Yes, it is a wise strategy to increase a firm’s reputation and the value of its products, yet if the strategy is just for appearance’s sake public opinion, environmentalist groups and journalists will gladly expose the “fraud” on all mediums of communication. The leading environmentalist cosmetics brand, The Body Shop, has gone trough many ups and down in order to reconcile business with its core ethical and environmental values.

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